“Approved Purposes” means not more than purposes which are exclusively non commercial and:
Educational; Academic; Scholarly; or Motivated by private interest.
1.6 “Use” of and “using” Materials for Approved Purposes shall be deemed to mean in each in applicable context not more than:
(a) Storing or transmitting (including electronically or via a webpage) Materials in any media;
(b) altering by cropping (but not by other alteration); projecting or displaying as part of a lecture or in classroom teaching; reproducing on a webpage; distributing, publishing and printing (but only in a book, article, thesis or booklet in a print run not exceeding 4000 copies)any Materials that are image files;
(c) translating Materials than are text files into other languages; and
(d) embedding Materials that are audio or video files in a media player within a webpage” (http://www.britishmuseum.org/about_this_site/terms_of_use.aspx)
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